The Che Cafe is a hotspot for music-loving college students to gather and listen to local bands. It's a club that promotes peace, yet is named for a murderer. During the 1960s, Che Guevara would round up members of the Cuban population he called "lumpen" and throw them in prison. To him, lumpen were music lovers, musicians, homosexuals, artists, any sort of "longhair" type.
So, it's funny that this club, named for Che, is promoting everything he hated. The Che Club has a great message, but the owners and the patrons are grossly misinformed.